Privacy & Cookies

This website is operated by Premier Bikes. We take your privacy very seriously therefore we urge to read this policy very carefully because it contains important information about on:

  • who we are,
  • how and why we collect, store, use and share personal information,
  • your rights in relation to your personal information, and
  • how to contact us and supervisory authorities in the event that you have a complaint.

Who we are

Premier Bikes ('we' or 'us') collect, use and are responsible for certain personal information about you. When we do so we are regulated under the General Data protection Regulations which apply across the European Union (including the United Kingdom) and we are responsible as 'controller' of that personal information for the purposes of those laws.

The personal information we collect and use:

a) Personal information you provide to us
We collect the following personal information that you provide to us:
Name, address, e-mail address, contact number, motorcycle details.
Some examples of when we collect this information include:
When registering for an account, making a purchase online, signing up to our news letter, using the contact form or entering a competition.

b) Personal information you provide about third parties
If you give us information about another person, you confirm that the other person has appointed you to act on their behalf and agreed that you:
shall consent on their behalf to the processing of their personal data;
shall receive any data protection notices on their behalf; and
shall consent on their behalf to the transfer of their personal data abroad.

c) Cookies and similar technologies
A cookie is a small text file which is placed onto your computer or electronic device when you access our website. Similar technologies include web beacons, action tags, local shared objects ('flash cookies') and single-pixel gifs. Such technologies can be used to track users' actions and activities, and to store information about them. We use these cookies and/or similar technologies on this website. For example we may use cookies to monitor and/or collect the following information: website traffic data.


This information helps us to build a profile of our users. Some of this information may be aggregated or statistical, which means that we will not be able to identify you individually.

In addition it should be noted that in some cases our cookies or similar technologies may be owned and controlled by third parties who will also collect personal information about you.

On the first occasion that you use our site we will ask whether you consent to our use of cookies. If you do not, cookies will not be used. Thereafter you can opt-out of using cookies at any time or you can set your browser not to accept cookies and the websites below tell you how to remove cookies from your browser. However, some of our website features may not function as a result.

For further information on our use of cookies, please see our Website cookie policy.

For further information on cookies generally visit www.aboutcookies.org or www.allaboutcookies.org.

Cookie Policy

This website only uses cookies to help us make the experience on the site better. Cookies are small files which are sent back and forth with web pages which can be used to identify that you have previously visited a site, or to store small bits of information locally with you. If you want to know more about what cookies are and how to control them, AboutCookies.org is a great resource, or read on to see what we use cookies for:

 

Cookie

Name

Purpose

More information

Google Analytics

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We make use of a tool from Google called Google analytics which tells us about the way people are using this website. It uses cookies to detect that someone has been to the site before, so that we can see how often people return to the site, how long they stay, and where on this website they tend to go. We use this to try to work out what kind of experience they're having on the site, so we can make it better. Google Analytics sets cookies to help us accurately estimate the number of people visiting this website, and let us see how they're moving around the site. We use this when we make decisions on the type of content we create and how we structure the site. .

Click here for an overview of privacy at Google

For more information about Google Analytics and the cookies it sets, please take a look at this breakdown of their cookies.

Session Cookies

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Session cookies only last for the duration of a user's visit to a website. Session cookies help improve the functionality of website by passing information on from one page to another. For example, if you log in to our website, session cookies are used to keep you logged in. This cookie is deleted when you close your browser.

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AddThis Cookie

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AddThis is used to give visitors the option to recommend our website content on social networks such as Facebook and Twitter. You will see icons on the top and bottom of each of our web pages.

AddThis privacy policy

Where can I find more information about cookies, and how do I turn cookies off or delete cookies?

Find out more about cookies including how to disable/enable and delete them at the following website www.aboutcookies.org.

You can block most cookies (except for Flash cookies) by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our sites, or you may experience reduced functionality when accessing certain services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our website.

You can opt-out of receiving cookies from a range of ad servers (including, among others, Doubleclick, Videology, AudienceScience, Flashtalking and Microsoft) by visiting www.youronlinechoices.com and following the instructions provided.

Generally you can't delete Flash cookies (also known as local shared objects) with browser controls, but Adobe's website at www.adobe.com provides information on how to delete or disable Flash cookies. Click here for details. Please note that if you disable Flash cookies, you will not be able to play content on the ITV Player.

If you want to delete cookies from the browser on your mobile phone, you will need to refer to your handset manual.

How we use your personal information

We collect information about our users for the following purposes:

Who your information may be shared with

We may share your information with: Law enforcement agencies in connection with any investigation to help prevent unlawful activity.

We will not share you personal information with any other 3rd parties.

Marketing

We would like to send you information about products, services, offers, competitions and our business which may be of interest to you. Such information could be sent by post, email, telephone, text message or automated call.

We will ask whether you would like us to send you marketing messages on the first occasion that you provide any relevant contact information (i.e. on purchase, signing up to a newsletter, entering a competition etc). If you do opt in to receive such marketing from us you can opt out at any time (see 'What rights do you have?' below for further information). If you have any queries about how to opt out, or if you are receiving messages you do not want you can contact us using the details provided below.

Whether personal information has to be provided by you, and if so why

The provision of the following information is required from you:

Name, address, contact details.

This is to enable us to do the following:

Name and address - for delivery purposes.
E-mail address / contact number - for purchase confirmations / delivery purposes.
We will inform you at the point of collecting information from you, whether you are required to provide the information to us.

We will hold your personal email information until you unsubscribe from our website.

Reasons we can collect and use your personal information

We rely on the following as the lawful basis on which we collect and use your personal information:

Keeping your information secure We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We will also use technological and organisation measures to keep your information secure.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so. Indeed, while we will use all reasonable efforts to secure your personal data, in using the site you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data that are transferred from you or to you via the internet. If you have any particular concerns about your information, please contact us using the details below.

Transfers of your information out of the EEA

We will not transfer your personal information outside of the EEA at any time.

What rights do you have?

Under the General Data Protection Regulation you have a number of important rights free of charge. In summary, those include rights to:

  • fair processing of information and transparency over how we use your use personal information
  • access to your personal information and to certain other supplementary information that this Privacy Notice is already designed to address
  • require us to correct any mistakes in your information which we hold
  • require the erasure of personal information concerning you in certain situations
  • receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
  • object at any time to processing of personal information concerning you for direct marketing
  • object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
  • object in certain other situations to our continued processing of your personal information
  • otherwise restrict our processing of your personal information in certain circumstances
  • claim compensation for damages caused by our breach of any data protection laws

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner's Office (ICO) on individual's rights under the General Data Protection Regulations (http://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/)

If you would like to exercise any of these rights please:

  • email, call or write to us
  • let us have enough information to identify you
  • let us have proof of your identity (a copy of your driving license, passport or a recent credit card/utility bill)
  • let us know the information to which your request relates

From time to time we may also have other methods to unsubscribe (opt-out) from any direct marketing including for example, unsubscribe buttons or web links. If such are offered, please note that there may be some period after selecting to unsubscribe in which marketing may still be received while your request is being processed.

How to complain

We hope that we can resolve any query or concern you raise about our use of your information.

The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk/concerns/ or telephone: 0303 123 1113.

Changes to the privacy policy

This privacy policy was updated on 28/08/2019.

We may change this privacy policy from time to time. You should check this policy occasionally to ensure you are aware of the most recent version that will apply each time you access this website. We will also attempt to notify users of any changes by:

  • By e-mail if opted in.
  • By way of notice in the news section of the website.

Contacting us

If you have any questions about this policy or the information we hold about you, please contact us by:

e-mail:
sales@premierbikes.com or

post:
Premier Bikes,
Corner house garage,
Wootton
Abingdon,
OX12 6BS

© Copyright 2024 Premier Bikes. All rights reserved

Premier Bikes (Didcot) Ltd is authorised and regulated by the Financial Conduct Authority, FRN: 684872. All finance is subject to status and income. Written quotation on request. We act as a credit broker not a lender. We work with a number of carefully selected credit providers who may be able to offer you finance for your purchase. We are only able to offer finance products from these providers.

It is our intention to provide a high level of service at all times. However, if you have reason to make a complaint about our service you should contact Premier Bikes (Didcot) Ltd at Corner House Garage, Wootton, Abingdon, England, OX13 6BS. If we are unable to resolve your complaint satisfactorily, you may be entitled to refer the matter to the Financial Ombudsman Service (FOS). Further information is available by calling the FOS on 0845 080 1800 or at www.financial-ombudsman.org.uk

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